Where sport transforms lives
Hundreds of children find opportunities at Touchdown do Bem to learn, grow, dream and build a better future through flag football.
Numbers that stand for real stories
Every number here is a child who smiled, a family who believed, a life that changed direction.
Boys and girls training side by side, no distinctions.
Families transformed by the power of sport.
Present across Belo Horizonte and the wider metro area.
Sport as every child's right, always.
National recognition of technical excellence.
Flag football joins the Olympic program in Los Angeles.
Born from a dream. Grown with love.
In 2017, Sanders Maciel, Bruno Guilherme and Dayene Nogueira started out with one simple conviction: no child should go without sport because of where they were born. With a field, a ball and a deep commitment to their own community, they brought flag football to children who had never heard of the sport.
What began with a handful of children at a single hub turned into a movement. The kids came back every week, their families came with them, and parents started asking how they could help. Experienced coaches lead every group, with method and with care. The project grew because sport, done well, raises people who look out for one another.
Today, Touchdown do Bem is the largest social flag football project in Brazil: seven hubs, hundreds of children served and national recognition. But what drives us is the same as in 2017 — reaching more children and looking after every one of them, certain that every boy and every girl deserves the chance to learn, to belong and to dream.
We don't deliver sport. We deliver a future. Sport is the path, but the destination is a better life.
Sanders, Bruno & Dayene
Founders, Touchdown do Bem
Left to right: Anna Andrade, Dayene Nogueira, Sanders Maciel, Bruno Guilherme and Raphael da Cruz.
Every child here is the lead character in their own story: a leader in the making, a champion in training.
Sport changes far more than the body
A flag football practice is also a lesson in life. Every drill, every play, every loss and every win teaches something that lasts.
Discipline
Focus, commitment and responsibility on and off the field.
Respect
For the team, the opponent, the referee and yourself.
Education
Sport as an extension of the classroom, shaping minds and character.
Friendship
Bonds built on the field that last a lifetime.
Family
Families are part of the team. Together we are stronger.
Leadership
Children who learn to lead by example and by action.
Health
An active body, a healthy mind, a longer future.
Self-esteem
Every touchdown is a win that goes well beyond the scoreboard.
Diversity
Boys and girls, from all backgrounds, united by the same goal.
Inclusion
The field belongs to everyone. No exceptions, no labels, no limits.
"Flag football is the means. Changing a life is the goal."
Sanders Maciel, founder of Touchdown do Bem
7 hubs. 1 mission.
From Belo Horizonte to Ribeirão das Neves, we bring flag football to children across the metro area.
ActiveBarreiro
One of the project's oldest hubs, Barreiro is home to one of the most engaged communities at Touchdown do Bem. Experienced coaches follow each child closely, practice after practice.
ActivePampulha
On the shore of the Pampulha lake, the children train with the sunset behind them. One of our newest hubs, and one of the fastest growing.
ActivePindorama (CIAME)
Run in partnership with CIAME, the Pindorama hub shows how institutions and social work can move together to widen the impact.
ActivePompeia
A lively community: whole families arrive together and many parents stay to watch every practice up close. Here flag football has become a neighborhood gathering.
ActiveCEFET-MG
In partnership with CEFET-MG, this hub brings sport and technology together. Students at the school spend time with the children in the project, and both sides learn from it.
ActiveCidade dos Meninos
The hub farthest from the city center, but never far from our hearts. Cidade dos Meninos marks the project's expansion beyond the capital, taking flag football to those who need it most.
ActiveJonas Barcelos
The newest Touchdown do Bem hub, in Barreiro. It runs two shifts — morning and afternoon — opening flag football to even more children in the area.
One practice. A thousand possibilities.
Touchdown do Bem is not a sports academy. It is a complete human development program. The field is where it starts — but what we offer goes much further.
Academic Support
Tutoring built into the training program. Because the best athlete is also the one doing well at school.
English Classes
Access to a global language, opening doors that once looked closed. The NFL speaks English. So do our kids.
Scholarships
Partnerships with schools and colleges so our children can build their future on solid ground.
Cultural Events
Theater, music, cultural outings. Experiences that widen horizons and feed the spirit.
Big Experiences
Trips to professional games, NFL events and travel to championships. Moments they keep for life.
Human Development
Psychologists, social workers and mentors help our children become not only athletes, but whole people.
Leadership Training
We work on leadership from day one: inside the team, children learn to make decisions on the field, take responsibility and set the example.
Support for Families
The project reaches beyond the children. We follow up with families, guide parents and build a real support network.
We build citizens. We build champions too.
Sport teaches values our children carry for life. And for many of them, it also opens the door to competing at the highest level.
The biggest title in the project's history. Our children were the best in Brazil in the U-10 division.
Our athletes reached the national podium and earned the right to the Bolsa Atleta grant from the Federal Government.
Young athletes on the national podium, proof that Touchdown do Bem also develops high-performance talent.
Representing Minas Gerais with distinction on the national stage.
Athletes raised in the project reaching the top tier of Brazilian flag football.
Bolsa Atleta — Federal Program
By finishing runners-up at the Brazilian National Championship, our Women's U-20 athletes earned the right to the Bolsa Atleta grant from the Federal Government — official recognition of high-performance sport in Brazil.
What's coming up at Touchdown do Bem
Project festivals, championship stages and the World Championship. A full year of sport, community and new milestones for our children.
Touchdown do Bem Festival
Project festival
NFL Flag
Girls U-14
Children's Day Festival
Project festival
Brasil Flag World Championship 2026
Boys · Girls U-12 · Girls U-15
NFL Flag
U-12 Coed
NFL Flag
U-14 Coed
Christmas Festival
Project festival
Brasileirinho
U-10 · 12 · 14 · 17 · 20
Dates and venues may change as the organizing bodies confirm them.
From Belo Horizonte to the Olympic Games
In 2028, Los Angeles hosts the Olympic Games. And for the first time in history, flag football will be on the Olympic program.
The children training today at our seven hubs have the time, the talent and the best development program in Brazil. They can represent Brazil at LA28.
The most popular league in the world
Flag football is born out of NFL culture and arrives in Brazil carrying all the energy and professionalism of the American game.
Touchdown do Bem
The project starts in Belo Horizonte with one mission: open up flag football to everyone and change lives on the city's outskirts.
National Championships
Our children reach the top of the national podium. Brazilian U-10 champions. The project gains national visibility.
Brazilian National Team
Athletes developed in the project join the national team and represent Brazil at international NFL Flag competitions.
Los Angeles — Olympic Games
Flag football becomes an Olympic sport. The children we coach today can be Brazil's Olympic athletes in Los Angeles.
All of Brazil knows our story
Rede Globo, Band, RedeTV! and other outlets have shown the impact of Touchdown do Bem in communities across Minas Gerais.
The project on Esporte Espetacular
Esporte Espetacular reports on Touchdown do Bem and the impact flag football has on the children's lives.
Touchdown do Bem on MGTV
MGTV featured the project and the work being done in communities across Minas Gerais.
Flag football in the neighborhoods of BH
Rolê das Gerais followed flag football as it reached communities across Belo Horizonte.
On the road to the Olympics
Band Esporte Clube spotlighted flag football, which makes its Olympic debut in Los Angeles 2028.
Touchdown do Bem on RedeTV!
A RedeTV! report on the project and the growth of flag football in Brazil.
Itaú supports Touchdown do Bem
A video about Itaú's support for Touchdown do Bem and for raising children through sport.
See what we do every day on our Instagram
Practices, wins and behind the scenes — up close, every day.
@touchdowndobem
The people who live it tell it best
Real words from families who watch sport change their children every day.
"We found Touchdown do Bem on Instagram — it was the only place in BH teaching flag football to kids under 10. My son joined nine months ago and he's already a Brazilian U-10 champion. But the project goes far beyond sport: it teaches them to handle frustration, get through hard things and picture a future they couldn't see before. It's not just a project — it's a foundation for these children's lives."
"Touchdown do Bem has been a blessing in my son's life. He's learned discipline, respect, responsibility and teamwork — and he's been happier and more motivated ever since he started. It means so much to know there's a project that believes in children and uses sport to teach what really matters."
Poliana"I'm so grateful to Touchdown do Bem. It has helped us so much, getting our kids off the street and away from their phones. Now they're with other children and learning a lot from their coach."
Ana Nilda"I'm so grateful to Touchdown do Bem. My boys learned not to give up, they put down their phones and they understood that nobody is better than anyone else. They're doing much better at school and giving their best to keep moving forward. Thank you so much."
ClaudineiaThose who believe in the power of sport
Companies and institutions that understand that investing in our children is investing in Brazil's future.
Your company can be part of this story too.
I want to partner with youInvest where the impact is real and measurable
Touchdown do Bem gives companies the chance to put their brand behind a genuine story of social change, with full transparency and proven impact.
Lei Federal de Incentivo ao Esporte (Brazil's Federal Sports Incentive Law)
Companies can direct up to 1% of the Imposto de Renda (Brazilian corporate income tax) they owe to Touchdown do Bem, fully deductible under Lei nº 11.438/2006.
Direct Sponsorship
Brand visibility on uniforms, at events, on social media and across our communications. Put your company behind a project that inspires.
ESG & Social Responsibility
Strengthen your company's ESG goals with a real, measurable project that has a proven track record of social impact.
Measurable Impact
Detailed impact reports, real stories of change and data that show the social return on your investment.
Employee Engagement
Your team can take part as volunteers, building a real connection to the cause and strengthening your internal culture.
Approved and Transparent Project
Public financial reporting, legally approved projects and documentation available on request.
Project approved under the Lei Federal de Incentivo ao Esporte
Lei nº 11.438/2006 — Ministry of Sport. Companies can invest in Touchdown do Bem with a full deduction on their Imposto de Renda, at no extra cost to the sponsor.
Ready to make a difference?
Get in touch and find out how your company can support Touchdown do Bem.
Together we are stronger
There are many ways to support Touchdown do Bem. Pick yours — it takes a minute and our team replies personally.
I Want to Sponsor
Companies on the lucro real tax regime can support us through the Lei de Incentivo ao Esporte (Brazil's Sports Incentive Law) and deduct up to 2% of the corporate income tax they owe. Visibility plus proven social impact.
Talk about sponsorshipI Want to Donate
Any amount, however small, helps keep practices running, buy uniforms and make sure no child is left out.
Make a donationI Want to Volunteer
You can be a coach, a teacher, a photographer, a designer, an accountant, or simply someone who loves helping. Every talent is welcome.
I Want to Enroll My Child
Your child can be part of this team. Places are free and available at 7 hubs. Come and join the family.
A registered, transparent project with public financial reporting. See our transparency page